Naming, Visual identity
Hansen Beck is an international training company, specialised in personal and professional development. Their trainers are present in 25 countries across 5 continents. The new visual identity was designed to ease training planning, schedule-keeping, notifications and feedback. In order to support the training process, the visual material had to be clear, memorable and straightforward. The most important visual element of their learning tool -memory cards- is the typical illustration.
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